Tuesday, May 21, 2013

A new era for apes in entertainment and advertising

All my life, since watching dad train the Detroit Zoo chimpanzees in the 1950s, I've known how delightful chimps can be in entertainment. All those decades, I was ignorant about what the chimps experienced. The horror of being taken, forever, from a loving mother. The fear instilled during the training process. The pain of chains, pulled teeth, and small cages that are often the facts of life behind the “entertainment” experience. The sadness of missing tickles and grooming from other chimpanzees. The screwed up culture of living by weird human obsessions, like dressing the chimps in costumes and putting them on pills.

Now, finally, there is an achievable alternative. It is a new era.

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